s. muhtemel, olası, potansiyel. These are potential customers. (Bunlar potansiyel müşteriler.)

Being potent; endowed with energy adequate to a result;
efficacious; influential.

Existing in possibility, not in actuality.

Anything that may be possible; a possibility;
potentially.

In the theory of gravitation, or of other forces acting
in space, a function of the rectangular coordinates which determine the
position of a point, such that its differential coefficients with
respect to the coordinates are equal to the components of the force at
the point considered; – also called potential function, or force
function. It is called also Newtonian potential when the force is
directed to a fixed center and is inversely as the square of the
distance from the center.